Shopping is Fun, Paying is not...

For each of us, Shopping is fun, we spend hours and hours going from one shop to another, and in a mall, from one side of the huge floor to another, un and down the esclators, even spending hours at the food court or the new restaurants that are starting up all the time ..

Yet, after all the hours of shopping, trying on, deciding etc etc, we then head to the check out counter and guess what we see ! A long line of shoppers just like you and with loads and loads of shopping !

This is when, you have to decide whether you will wait in the queue for the next 5 or 10 minutes and just leave all the shopping in the bag and just make a quick exit ....

Most prefer to wait ( after all you have taken so much time deciding ) and watch what all the others have shopped !

Increasingly, some shoppers seem to decide that the wait is not worth it and abandon the shopping trolley and go out..

What are the learnings for retailers?
If the queues are moving, then the shopper is more likely to stay and get the billing done...

But

If the transactions are not crisp, if they cannot see an organized checkout, they are very likely to not end up buying. Some people just turn around and leave as soon as they see a busy checkout.

It is the responsibility of the store staff, to check if the queue is getting to be too long and arrange to get new billing counters opened .. A sign that we are opening new counters or moving customers to counters in another area / floor where the queues are less can help break the queues..

Have you seen any such pro active stores  ? Share them with us ...

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Posted in: checkouts, pay, queues, shopping, Shopping experience